We are BuddyStar. We get your business rolling.

Sales trailers are our
passion!

We get your business rolling is not only our slogan, but our claim. As the market leader in the entry-level price category and thanks to our many years of experience, we know what is important for successful mobile sales concepts and sales trailers.

The success of our customers is our success. Over 1500 Buddys are already on the road throughout Europe. When will you start your success story with us?

Our
success story

We were looking for a sales trailer and a food trailer that met all our requirements: solid basic equipment, an attractive appearance, an attractive price and yet excellent quality. Unfortunately, we couldn’t find anything on the market at the time that met our expectations. Therefore, we decided to develop our own solutions – the BuddyStar sales trailers.

In 2017, we started our company BuddyStar with only two employees. Since then, we have grown strongly and now have a large and Europe-wide team. From the beginning, we offered our proven models Retro-Buddy and Silver-Buddy, which have proven to be reliable and powerful until today.

Our
Vision

We want to offer sales trailers and food trailers in the entry-level price segment. In this way, we would like to be able to help everyone achieve a successful business in the shortest possible time and in a sustainable way – whether for founders, self-employed people, companies, organisations or associations.

Zwei Personen in einer mobilen Kaffeebar von BuddyStar — Mareike Zingel, owner of café deluchs, and Anne of the BuddyStar-Team

Our
Mission

Our business model supports this vision by offering a wide range of sales trailer models in all sizes as well as already fully equipped concepts at attractive prices. In doing so, we keep our prices at a low level while maintaining high quality so that as many people as possible can afford them.

Our Team
Who we are

With our innovative team, we implement new ideas and develop ourselves further every day. This is how we get your business rolling successfully together with you – because your success is our success.

Each of us brings his or her own personality, skills and perspectives to the table. Because we are just as individual as our Buddys.

Spaßiges Bild von Anna-Julia aus dem BuddyStar-Team

Anna-Julia, Sales

Typical of our SC fan is her positive charisma and warm nature, which wraps everyone around her finger.

Spaßiges Bild von Maria aus dem BuddyStar-Team

Maria, Sales

Maria always provides the extra portion of fun in our office. On the side, she likes to talk on the phone in five different languages.

Spaßiges Bild von Frank aus dem BuddyStar-Team

Frank, Sales/Technics

Our technical master Frank knows the Buddys inside out.

Spaßiges Bild von Alev aus dem BuddyStar-Team

Alev, Back-Office

Our “back” office queen not only juggles with numbers, but also in the kitchen – providing sweet refreshments in between.

Spaßiges Bild von Nadine aus dem BuddyStar-Team

Nadine, Back Office

Nadine’s survival tip between buddy papers and order processing: Red Bull.

Spaßiges Bild von Rebecca aus dem BuddyStar-Team

Rebecca, Back Office

With her magical knack for organisation, Rebecca makes even the most chaotic of files dance.

Spaßiges Bild von Benjamin aus dem BuddyStar-Team

Benjamin, Warehouse/Service

When Benjamin is not besieged with IT problems, he is busy with pallets and forklift trucks.

Spaßiges Bild von Alex aus dem BuddyStar-Team

Alex, Service

Our undisputed champion of telephone minutes – no wonder that Alex’s most frequent phrase is “I’ll answer the phone!”

Benjamin, Marketing

Everything has an end, except Benjamin’s wealth of ideas. With that, he inspires us again and again.

Spaßiges Bild von Anne aus dem BuddyStar-Team

Anne, Marketing

Anne’s most important equipment: her smartphone for content creation. And of course coffee for the creative caffeine kick.

Spaßiges Bild von Lara aus dem BuddyStar-Team

Lara, Marketing (dual student)

Lara provides fresh perspectives with her young verve and brings us closer to the latest trends.

Real customers,
real successes

The Buddy is very well received and we have a lot of requests for events. The cooperation with BuddyStar was very cooperative. We felt very well advised and in good hands, so it couldn’t have been better from our side and it was on the same wavelength. I can therefore recommend BuddyStar!

Mathias

Gentlemans Blend, Pforzheim

Barista Gentlemans Blend im Kaffeewagen von BuddyStar

We were able to implement part of our Horror Nights Traumatica dining concept perfectly at the Silver Buddy because everything is available in a very small space and the short working distances make everything work much faster. It’s perfect for exactly what we wanted to achieve with it.

David Borgas

Europa Park, Rust

Verkaufsanhaenger Kunde ist gluecklich Referenz

I have had my Buddy M from Buddystar for a few weeks now and after a short time it has already grown into my <3! I received excellent advice and support. The concept is well thought out and the Buddy is a real eye-catcher everywhere! I would like to thank the Buddy team for the great cooperation and the great support!

Nadine

schwarzwaldpfote - Leckeres und mehr

Retro Verkaufsanhaenger für mobilen Verkauf von Hundeartikeln

We bought a beautiful BUDDY for our mobile patisserie and are super satisfied! The BUDDY, in our design, is a real eye-catcher and stands out everywhere! The service was great right from the start and we hope it stays that way! We have been actively using the BUDDY since Nov. 2020 and would of course be very happy if it continues to provide us with its loyal service for years to come.

Family Gorr

Torteninsel - Mobile Patisserie, Baden-Baden

I have been travelling with my M Buddy for over a year now. It’s so easy to use that a woman can manage on her own 😉 People are always amazed by the chic Buddy and it’s always an eye-catcher at events 🤩 The service is great, I have a good relationship with our salesperson.

Janina

Waffeltante, Hemer

The individual, conceptual set-up and advice was top-notch. The result is impressive and is declared by many people to be very good. The car is a complete success.

Miss Götschenberg

Stadtwerke Düsseldorf AG

Verkaufsanhaenger als Wasserwagen für Events

We have had our BuddyStars for 2 years and for us it is practical because they can be used completely individually in catering. We bought the sales trailers without much expansion so that we can flexibly install and remove our equipment and thus adapt to any event. We definitely recommend Buddystar. Especially in catering, you can arrange it the way you want. It’s actually ideal for our industry!

Alexander

Partyservice Muth, Heddesheim

Verkaufsanhaenger im Einsatz Verkaufspersonal

After a year of touring various markets with a pavilion, we saw this trailer at a colleague’s and immediately fell in love.
We have been on the road with our Buddy since the end of 2021 and are totally thrilled. We keep getting positive feedback from our customers.
We recommend BuddyStar again and again.

Daniela und Markus

Kriegels Kruste

As our new favourite work colleague on wheels, the Retro Buddy S is an essential part of our marketing campaign. Our hard-working helper accompanies us to events, city festivals and trade fairs in and outside our region. As an info- & coffee-mobile, it is an absolute eye-catcher and receives many invitations. The compact size and the equipment tailored to our needs make it a very pleasant travelling companion and a complete success for us. We thank you for the good advice and the courteous service!

Karin

Wirtschaftsförderung Schwarzwald-Baar-Heuberg

Frau in einem Verkaufsanhänger mit Softdrinks

We, the Lions Club Zweibrücken, have purchased our BUDDY 2021. From the first phone call with the BUDDYSTAR team, to the planning, to the delivery, everything was very friendly, open and professional.
Our BUDDY has become a real eye-catcher and is used for our activities at the Christmas market, the city festival or other events. We are very satisfied and can only recommend BUDDYSTAR!

Markus

Lions Club Zweibrücken

Mann steht im Silver Buddy mit geöffneter Klappe und einem To-Go Becher in der Hand.

I am very satisfied with everything. A lot of enquiries about the Buddy M in general, because this shape really catches the eye. I am thinking of buying a larger Buddy in the next few years. I can only recommend!

Dirk

Wefis Schnapsideen, Soest

What we stand for and
what guides us

The customer

We are committed to fulfilling all our customers’ requirements and achieving the greatest possible benefit for our customers by providing competent advice and processing orders in accordance with the requisite customer agreements.

The quality

By selecting good suppliers and proven products, we ensure that the very high demands on quality and functionality are always met. Our quality management system is, therefore, continuously improved.

Our integrity

We always adhere to the highest standards of integrity and act ethically and transparently. Respectful and honest dealings and keeping our promises are particularly close to our hearts.

Customer orientation

We earn our customers’ trust by putting them at the centre of everything we do. We create added value for our customers because we understand their needs and meet them in the best possible way. We want to be a partner to our customers.

Innovation

We help our customers succeed by finding and offering suitable solutions for their requirements. We continuously improve our processes and platforms by using new and better ideas.

The company

We treat each other with mutual trust and show our understanding. This is the basis for the independent and creative work of our employees. Together with our professional competence and holistic thinking, this is the key to success in the long term.

Sustainability and
social commitment

BuddyStar is committed to the core value of sustainability. We are committed to making our business practices as environmentally friendly as possible and rely on digital business processes. We also support the local market through our business model and offer the opportunity to strengthen the buying and selling of regional products through our sales trailers. Our products are characterised by compactness and low energy consumption. Because we are convinced that sustainability is not only an opportunity for innovation and growth, but also the prerequisite for a future worth living.

Scheckübergabe von BuddyStar an die Matthias Ginter Stiftung

BuddyStar is proud to show a strong social commitment and to actively participate in the community. Therefore, we regularly support social initiatives and projects that work for important issues such as education and social justice.

Most recently, we supported the Förderverein für krebskranke Kinder e. V. Freiburg, Kinder in Freiburg brauchen Hilfe e. V., the Breisacher Tor social and youth centre and the Matthias Ginter Foundation of the Freiburg SC player.

We have also been supporting SC Freiburg as a team partner since the 2021/2022 season. The shared values with the football club, which is known for its high level of social commitment, were ideal prerequisites for the start of the regional cooperation. The men’s and women’s teams as well as the girls’ department and Freiburg Football School are supported.

As part of the LEA SME award for social responsibility in Baden-Württemberg, we were also awarded the SOZIAL ENGAGIERT 2023 award as a thank you and recognition of our social commitment.

Did you know…?
FunFacts about us

On average, we drink 9,000 cups of coffee a year.

languages are spoken by our team.

locations we have throughout Europe.

We are big SC Freiburg fans and team partners.

The snack buddy is our most popular concept.

km is the length of our sold buddies strung together.

Happy
employees

Planning a sales trailer together with our customers that individually fulfils all wishes is a great pleasure. Since production takes place only a few metres away from our showroom in Emmendingen, I can watch the process at any time. From the sale to the handover of the trailer, I can follow every step and inform my customers about the latest status at any time.

Anna-Julia

Sales, BuddyStar GmbH

I regularly visit our “Buddys”. The nicest thing for me is to see that the planned concept is working for our customers and that long queues form in front of the Buddy, and I am told with beaming eyes that they are already thinking about the second BuddyStar sales trailer.

Benjamin

Marketing, BuddyStar GmbH

It is the uniqueness that makes BuddyStar stand out. It is particularly fulfilling for me to address the individual problems and special requests of our customers and to see them leave our showroom happy afterwards.

Alex

Service, BuddyStar GmbH

BuddyStar is a place full of individuality, creativity and innovation. New ideas are developed here every day and I can see that in our customers – no two Buddy’s leave our showroom the same.

Anne

Online-Marketing, BuddyStar GmbH

In BuddyStar’s dynamic environment, every day brings new opportunities and exciting projects. I especially appreciate the fostering of cooperation among our team and the mutual support.

Rebecca

Back Office, BuddyStar GmbH

BuddyStar attaches great importance to the promotion of young talent – as a dual student, I have the opportunity to put my theoretical knowledge directly into practice here in a progressive environment with exciting projects.

Lara

Dual student (Marketing), BuddyStar GmbH